Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
- Downloads：6657
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-03-01 06:54:01
- Update Date：2025-09-06
- Status：finish
- Author：Maria Veloso
- ISBN：0814432514
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
With the rise of social networks， “Twitterized” attention spans， and new forms of video content， the techniques that worked in crafting attention-grabbing， clickable， and actionable online copy a few years ago are simply not as effective today。 Thoroughly revised， the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts。 They will learn to:
• Use psychological tactics that compel Web surfers to buy
• Create effective， highly-targeted Facebook ads
• Test copy to maximize response
• Write online marketing video scripts that sell
• Craft compelling copy for interactive advertising banners
• Produce high-converting video sales letters
• And more
Proven and practical， Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines，” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy， e-mail， and marketing communications pack a fast， powerful—and sales generating—punch。
• Use psychological tactics that compel Web surfers to buy
• Create effective， highly-targeted Facebook ads
• Test copy to maximize response
• Write online marketing video scripts that sell
• Craft compelling copy for interactive advertising banners
• Produce high-converting video sales letters
• And more
Proven and practical， Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines，” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy， e-mail， and marketing communications pack a fast， powerful—and sales generating—punch。
Reviews
Ed Barton
，
Solid Fundamentals。 Running a digital agency is tough - especially when it covers the myriad of traditional marketing and advertising， and technology。 One of the areas that are hardest to hire for and most difficult to evaluate is the copywriters。 This book covers a fair bit of that somewhat lost art - and does it in a way that focuses on digital presentation。 While the techniques and certainly the screenshots in the book are getting dated， the principles are solid and well-articulated。 Covering Solid Fundamentals。 Running a digital agency is tough - especially when it covers the myriad of traditional marketing and advertising， and technology。 One of the areas that are hardest to hire for and most difficult to evaluate is the copywriters。 This book covers a fair bit of that somewhat lost art - and does it in a way that focuses on digital presentation。 While the techniques and certainly the screenshots in the book are getting dated， the principles are solid and well-articulated。 Covering elements such as SEO， monetization of newsletters and e-zines， and basic hooks and scarcity principles is a good read for basic knowledge。 。。。more
Daniel Charles
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Urrgghh， being a marketer， I understand the value of quality copywriting。 It will literally make or break a campaign。 But this book tends to focus heavily on those old-school "salesy" tactics that just feel scammy， manipulative or over-hyped。 Not a fan of this， but there were a few good tips that were useful， but overall， this style isn't the right approach for 2020 and onwards and should be left back in in the early 2000's when this type of stuff worked。 Urrgghh， being a marketer， I understand the value of quality copywriting。 It will literally make or break a campaign。 But this book tends to focus heavily on those old-school "salesy" tactics that just feel scammy， manipulative or over-hyped。 Not a fan of this， but there were a few good tips that were useful， but overall， this style isn't the right approach for 2020 and onwards and should be left back in in the early 2000's when this type of stuff worked。 。。。more
Kori
，
Wish I could give it ten stars。 Best copywriting book I’ve ever read， hands down。
Hillarie （Hillareads）
，
Look， there's nothing inherently wrong with using copywriting techniques to sell a product or service。 I just have an issue with the examples given in this book。Early on in the book， Maria Veloso gives an example of copy she wrote for the web。 It involved a sketchy "miracle cure" for cancer。No。 No。 No。This book gives the FCC an excellent reason to regulate online advertising。 This book is the reason that half of my Facebook friends share articles riddled with pseudoscience。If you're a blogger， u Look， there's nothing inherently wrong with using copywriting techniques to sell a product or service。 I just have an issue with the examples given in this book。Early on in the book， Maria Veloso gives an example of copy she wrote for the web。 It involved a sketchy "miracle cure" for cancer。No。 No。 No。This book gives the FCC an excellent reason to regulate online advertising。 This book is the reason that half of my Facebook friends share articles riddled with pseudoscience。If you're a blogger， use transparency when you talk about products and services。 If you've created a product or service， make sure it isn't garbage。 If you're a copywriter， don't be so eager to write copy for just anybody。 。。。more
Eric Dewyngaert
，
In depth review of the importance of copywriting in the web world。 The writer covers tactics and strategies to increase conversion rates for website visits & digital marketing。 Long read， but very informational for anyone that creates content for their business in the digital space。
Scott
，
basically rename it "how to run an internet business" and it's more truthful。 outstanding read。 basically rename it "how to run an internet business" and it's more truthful。 outstanding read。 。。。more
Zora
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Take away: when trying to sell stuff to people that does not work， like amazing weight loss secrets， wrinkle cream， and baldness cures， make your website look like a magazine and write fake articles on how your product works。 And remember， don't use a college-level word when a sixth grade word is available。Unintentionally， this is a great argument FOR government regulation of internet content。Recommended for people with no moral compass。 Take away: when trying to sell stuff to people that does not work， like amazing weight loss secrets， wrinkle cream， and baldness cures， make your website look like a magazine and write fake articles on how your product works。 And remember， don't use a college-level word when a sixth grade word is available。Unintentionally， this is a great argument FOR government regulation of internet content。Recommended for people with no moral compass。 。。。more
Nasos Psarrakos
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One of the most complete books about copywriting。 Actually， I need to reread and take even better notes。
Constantin Minov
，
From a customer point of view， you will probably be disappointed after reading this book while from a marketer perspective you will learn how to structure web copy that sells， although from my point of view you will learn in both cases either you are a customer or a marketer。 This will help you improve your online content but also avoid you read crappy stuff in the blogosphere。 Great headlines don't mean qualitative stuff although by using these tactics you will persuade users to stay more on yo From a customer point of view， you will probably be disappointed after reading this book while from a marketer perspective you will learn how to structure web copy that sells， although from my point of view you will learn in both cases either you are a customer or a marketer。 This will help you improve your online content but also avoid you read crappy stuff in the blogosphere。 Great headlines don't mean qualitative stuff although by using these tactics you will persuade users to stay more on your website。 This is a practical book， the author is showing you her strategy on how to create content that sells meanwhile she is also trying to promote her products。 Sometimes crappy books make you see things in a different way。 This one will show you what to avoid while reading online content。 Personally， I like it because it helps me improve my critical thinking， it helps me understand better how should I skim content online， what should I pay attention and what should I avoid。 Give it a try， skim through， take notes and create your personal opinion。 。。。more
Skye
，
Introduces you to web copy and offers many great ideas and advice。 Much appreciated！
Lisa Anne
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